"Cathy assisted Siemens Canada with three important marketing initiatives - the ‘refresh’ of Siemens’ corporate B2B branding campaign; the development/management of Siemens’ booth at the Toronto 2015 Pan Am Games; and the launch of Siemens Canada Engineering and Technology Academy. These initiatives were high-profile, complex and timely. Each involved many stakeholders in and outside of Siemens and all benefited from the deft touch of a senior marketer. Cathy has earned my confidence and trust. We continue to work together. Cathy is an ideal senior professional that both contributes to marketing strategy and then owns/leads the ensuing execution. I know her deliverables will be on-strategy and high quality. She works well (and independently) with all levels of internal resources. Cathy represents Siemens well to our customers. I would welcome any enquiries about working with Cathy."
"Cathy is someone you’d like on your team. She has the unique ability to bring projects to resolution in the quickest way possible with all the i’s dotted and t’s crossed – all the while, building great networks across the organization, at every level. There has not been a project that Cathy has been unable to tackle and provide high-quality results. It’s my pleasure to work with her and to be able to recommend her."
"Cathy’s association with us started in 1999. She is a respected contributor to our business."
"I’ve hired Cathy on a number of occasions. Regardless how big or small the challenge, Cathy always brought tremendous insight to the table that typically helped us over achieve our client’s expectations which ultimately led to more work. In my opinion, her knowledge and skill in the area of Loyalty marketing is unmatched in Canada. She’s TOP SHELF all the way!”
Designing is a matter of concentration. You go deep into what you want to do. It’s about research. The concentration is warm and intimate and like the fire inside the earth – intense but not distorted.
Creative Director at H&M
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
Head of Advertising at HP
We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is very quick – it’s transactional. I think tea is slow and more Zen-like. It requires a different environment.
Head of Creative at Starbucks