I’m a marketing communications professional that helps brands achieve results by influencing customers’ perceptions and actions via customer-centric strategies.
I develop effective marketing strategies/plans, and then turn them into quality, integrated deliverables (see Services). Often I lead the full process from inception, through strategy, execution and measurement. I collaborate with internal and/or external marketing, creative and research teams – and I also work independently, 1:1 with senior clients.
My clients are both B2C and B2B brands (see Clients). They are client-side marketers, consulting firms and creative agencies. They have four things in common. 1. They’re bold and take risks. 2. They know their existing customers are their greatest asset. 3. They value their brand. 4. And they invest in marketing.
My industry knowledge is broad. It’s deepest in the loyalty sector, but also includes manufacturing and retail industries.
Full or part-time coverage during maternity and paternity leave absences
A ‘bridge’ resource until a full-time marketing hire is in place
A temporary additional marketer to supplement the current team’s capacity and/or skill sets
An impartial, independent marketing resource for sensitive initiatives
A senior person to brainstorm, to be a sounding-board or to educate
Experience and leadership skills to mentor junior team members