I’m a marketing communications professional that helps brands achieve results by influencing customers’ perceptions and actions via customer-centric strategies.
I develop effective marketing strategies/plans, and then turn them into quality, integrated deliverables (see Services). Often I lead the full process from inception, through strategy, execution and measurement. I collaborate with internal and/or external marketing, creative and research teams – and I also work independently, 1:1 with senior clients.
My clients are both B2C and B2B brands (see Clients). They are client-side marketers, consulting firms and creative agencies. They have four things in common. 1. They’re bold and take risks. 2. They know their existing customers are their greatest asset. 3. They value their brand. 4. And they invest in marketing.
My industry knowledge is broad. It’s deepest in the loyalty sector, but also includes manufacturing and retail industries.
Full or part-time coverage during maternity and paternity leave absences
A ‘bridge’ resource until a full-time marketing hire is in place
A temporary additional marketer to supplement the current team’s capacity and/or skill sets
An impartial, independent marketing resource for sensitive initiatives
A senior person to brainstorm, to be a sounding-board or to educate
Experience and leadership skills to mentor junior team members
"Cathy assisted Siemens Canada with three important marketing initiatives - the ‘refresh’ of Siemens’ corporate B2B branding campaign; the development/management of Siemens’ booth at the Toronto 2015 Pan Am Games; and the launch of Siemens Canada Engineering and Technology Academy. These initiatives were high-profile, complex and timely. Each involved many stakeholders in and outside of Siemens and all benefited from the deft touch of a senior marketer. Cathy has earned my confidence and trust. We continue to work together. Cathy is an ideal senior professional that both contributes to marketing strategy and then owns/leads the ensuing execution. I know her deliverables will be on-strategy and high quality. She works well (and independently) with all levels of internal resources. Cathy represents Siemens well to our customers. I would welcome any enquiries about working with Cathy."
"Cathy is someone you’d like on your team. She has the unique ability to bring projects to resolution in the quickest way possible with all the i’s dotted and t’s crossed – all the while, building great networks across the organization, at every level. There has not been a project that Cathy has been unable to tackle and provide high-quality results. It’s my pleasure to work with her and to be able to recommend her."
"Cathy’s association with us started in 1999. She is a respected contributor to our business."
"I’ve hired Cathy on a number of occasions. Regardless how big or small the challenge, Cathy always brought tremendous insight to the table that typically helped us over achieve our client’s expectations which ultimately led to more work. In my opinion, her knowledge and skill in the area of Loyalty marketing is unmatched in Canada. She’s TOP SHELF all the way!”