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About

 

I’m a marketing communications professional that helps brands achieve results by influencing customers’ perceptions and actions via customer-centric strategies.

 

I develop effective marketing strategies/plans, and then turn them into quality, integrated deliverables (see Services). Often I lead the full process from inception, through strategy, execution and measurement. I collaborate with internal and/or external marketing, creative and research teams – and I also work independently, 1:1 with senior clients.

 

My clients are both B2C and B2B brands (see Clients). They are client-side marketers, consulting firms and creative agencies. They have four things in common. 1. They’re bold and take risks. 2. They know their existing customers are their greatest asset. 3. They value their brand. 4. And they invest in marketing.

 

My industry knowledge is broad. It’s deepest in the loyalty sector, but also includes manufacturing and retail industries.

Customer-centric

Marketing Communications

My consulting assignments can be full or part-time contracts, or on a project basis. Clients hire me when they need….

Mat Leave Coverage

Full or part-time coverage during maternity and paternity leave absences

Bridge Resource

A ‘bridge’ resource until a full-time marketing hire is in place

Capacity and/or Skill Supplement

A temporary additional marketer to supplement the current team’s capacity and/or skill sets

Special Assignments

An impartial, independent marketing resource for sensitive initiatives

Senior Contributor

A senior person to brainstorm, to be a sounding-board or to educate

Mentorship

Experience and leadership skills to mentor junior team members

I help brands achieve results by influencing customers’ perceptions and actions via customer-centric strategies.

Industry Research and Evaluation

Corporate Branding

Integrated Marketing

Program Leadership

Communications Strategy

Loyalty Partner Marketing

Program Creation and Development

Intranet Development and Launch

Exceptional people, 
stellar brands.

Read what clients and colleagues
say about Cathy.